The redesign of the product cards was a major factor in creating this new design. Interactivity was a key element to focus on, as it allows for the user to find what they are looking for more effectively. The new look and feel has been created with the goal of making it easier for the user to find what they are looking for and create more hierarchy in sections and content. The new interactive elements allow users to navigate through the cards seamlessly as they can now find related products using a regional filter and similar traits. Natare's services offered and also provides helpful downloads. The imagery and text were carefully chosen to entice the visitor and encourage them to explore the website further. The Natare team wanted their website to be an easily navigable resource that would allow their visitors a range of information in an effective manner.