Our top priority in our website redesign for KEMBA Credit Union was to offer new and existing customers a hassle-free experience. To achieve this, we focused on three key elements: easy navigation, clear calls to action, and intuitive design. Our ultimate goal was to empower customers to find what they needed and perform any desired actions with ease, without any unnecessary steps or confusion.
ENHANCING THE BRAND
We knew that creating a website that reflected the credit union's brand identity and values was crucial in today's digital age. As such, we put our heart and soul into developing a website that not only looked great but also reinforced the credit union's position as a reliable and trustworthy financial institution.
We carefully selected colors, fonts, and other design elements that aligned with the credit union's branding guidelines to ensure consistency across all platforms. We also paid special attention to the messaging on the website, ensuring that it conveyed the credit union's mission and values.