Branding is a crucial part of any industry. ShadyBrook Roofing is a locally owned roofing company in Carmel, IN with over 40 years of experience. Although their online presence was close to non existent. We worked with Shadybrook to change their messaging and visual identity. This involved focusing on the way they interact with customers to separating their brand from the competition.
FINDING THE CRACKS IN YOUR BRANDING
A successful brand is founded on a solid core identity, which includes your mission, vision, and values. If your brand has never identified those components or hasn’t produced a brand identity for a long time, it’s time to rethink whether your identity effectively reflects your brand. From your logo to your typography, every visual element has the potential to express and reinforce who you are. It won’t resonate with customers if yours doesn’t do this well.
Stand out from your competition
A brand is how a company, organization, or individual is perceived by its customers. When your clients associate your name, logo, or design with a familiar sensation, they have identified you as a BRAND. Keep your company’s tone consistent across customer service, email campaigns, your website, and all other touchpoints for flawless branding. If you can develop a well-thought-out brand, you’ll gain trust not just from your current and future customers, but also from the whole marketplace or industry in which that product or service operates. Your impression will be similar to that of industry experts. People will want to do business with you as well. Only if you know how to make your brand stand out will you be able to achieve this level of influence. Contact us to see how we can take your brand to the next level.