TechInsights

OBJECTIVE

TechInsights is the trusted source when it comes to Semiconductor & Microelectronics Intelligence. They approached us in need of creating an app that acted as an all in one source for the latest tech industry news and analysis on the go. As developers ourselves, we were thrilled with the opportunity to work with TechInsights. Because of our industry overlap, we shared great enthusiasm and passion for creating something functional and full of the latest tech news for their users.

Same content, different format

When working with TechInsights, we gathered crucial information in how their audience already views their tech related content. They were familiar with a web-based view and we wanted to make navigating through the app as seamless as possible between both viewing platforms.

App Development is here to stay

With the rising number of people using smartphones and tablets to access the Internet, mobile app development offers a unique opportunity to reach a big number of prospective customers. According to the PewResearch Internet Project, 67 percent of smartphone owners in the United States use their devices to access the Internet on a regular basis. According to recent surveys, app downloads will have surged to 200 billion by 2017 and mobile app sales would have soared to $63.5 billion. The steady development of smartphone and tablet sales is the explanation for these extraordinary figures.