Audiences are tired of being sold to. We can smell an ad from a mile away. They’re intrusive and one-sided, they take our time and ask for our money. That’s why we need to take a different approach to content creation. Rather than asking favors of our audience, let’s offer them access to our knowledge-base and earn their trust. People buy products and use services to improve their lives and become a better version of themselves. In any given field, the consumer-base is comprised of people who are eager to learn. By demonstrating our expertise in this field, we can establish ourselves as an authority and people will trust our opinions and recommendations.